I’m Zach Armstrong, a
fractional Chief Marketing Officer using storytelling
to educate and motivate
audiences of mission-driven businesses and non-profits.
There’s no more powerful marketing tool than truth. That’s why I took my 10+ years of working in marketing agencies and began serving organizations who have have big goals that impact their communities, industries, and markets.
Featured Case Studies
-
Case Study | Athens Achieves: Bringing Clarity And Excitement to Workforce Development
Athens Achieves implemented a successful marketing strategy for the Futures Fair, engaging eighth graders and encouraging community support through targeted, entertaining content.
-
Case Study | Athens Area Chamber of Commerce: Storytelling Tools
The Athens Area Chamber of Commerce needed effective storytelling to differentiate from peers and enhance communication.
-
Case Study | Athens Film Festival: The Best Audience in the World
The Athens Film Festival needed to tell their story through a suite of videos. Turns out, it’s the story of Athens, Georgia’s legendary audience.
Zach’s Marketing Blog
-
What Is A Fractional CMO?
What is a Fractional CMO? Zach walks you through a definition, what it is and isn’t, and why he is one.
-
Missions Statements vs Brand Differentiators: What Are They For?
Here’s a number worth thinking about: according to a 2024 Lippincott report, only 5% of brands are considered truly unique by consumers. Just 5%. Think…
-
One Year, Two Year, Red Year, Blue Year | A Reflection
One year ago, I became a full-time dad while building Rooster High, learning to balance family priorities and business challenges without traditional job constraints.
My Most Popular Services
When you craft your brand’s messaging from real experiences, it’s more powerful than any marketing gimmick. Using the Brand Differentiators process, I bring clarity to what makes your brand powerfully different, not through trying to pull sweet-sounding words out of thin air, but by diving into real experiences.
Video is a powerful medium for telling the story of your brand. Work with me through the entire process as we work on your video concept, production, and full delivery of powerful evergreen marketing assets.
Hear it from my happy clients
“Wow – is what comes to mind working with Zach! The process was smooth from the initial walk through, to the efficient set up in my medical practice to film, and the finished product was amazing! It’s one thing to visualize the experience beforehand but another to see it come to life! Zach thanks for your guidance, which allowed my personality to shine through in my social media clips to keep my content fresh – I highly recommend, 5 stars!”
Dr. Loretta Duggan, HER Health
Frequently Asked Questions
What services do you offer as a fractional CMO?
See the answer.
My two most popular offers are Brand Differentiators (a ‘personality test’ for your organization) and video production. “Fractional” just means ‘part-time,’ so you just hire me to lead a project or campaign as needed.
Do you do social media management?
See the answer.
I only offer social media management to clients who have an ongoing content marketing service with me; as in, if we make the content for you, we’ll also manage your social media accounts with the monthly reporting and iteration recommendations.
Does you work with small businesses?
See the answer.
I do! Several of my offers are designed to be cost-effective and easy on your time so you get the best value for the money you spend with us. Please know what your marketing budget is before you meet with us (I’ll ask).
Do you work with non-profits?
See the answer.
I do! I worked in the non-profit sector for eight years, and many of my clients are non-profit organizations. I understand what a content marketing agency needs to bring to the table to help, and what the suite of challenges are facing many of these organizations.
What makes you different?
See the answer.
I’m not a ‘funnel optimizer’ or an ‘SEO expert’ or any other niche digital marketing specialist. Instead, I run the entire project. I’ve spent my career learning what makes great marketing, I’ve learned two things: marketing’s a mulitplier, and true stories are by far the most powerful way to market your organization.
A Fractional CMO in Athens, Georgia
I love all the people that make up the Classic City! It’s a great place to live and do business. If you’re a businessperson, leader, mover and shaker, or really just about anyone, and want to connect with me, just get in touch. I enjoy meeting more and more of the people of our town.
Me and my film crews have filmed at The Globe, Athens Tech, and on the streets of Downtown – to name a few.
Get in touch with Zach.
Share as much information as you can and we’ll be in touch soon regarding your project.
You must be logged in to post a comment.