We provide content marketing services for business and non-profits who prioritize the relationship between brand and audiences.
From content marketing systems to messaging tools, we’ll help tell your stories and drive them towards your goals.
How can we help?
Our done-for-you content marketing system that streamlines content creation. We work with you to plan your content using data on what your audience wants to know and your differentiators, then you record for 2-4 hours per month maximum.
When you craft your brand’s messaging from real experiences, it’s more powerful than any marketing gimmick. We bring clarity to what makes your brand powerfully different, not through trying to pull sweet-sounding words out of thin air, but by diving into real experiences.
Video is a powerful medium for telling the story of your brand. Work with us through the entire process as we work on your video concept, production, and full delivery of powerful evergreen marketing assets. We’re proud that our speciality is testimonial-style videos.
A consultant is the shortcut to doing it right and moving forward with clarity. Our founder Zach Armstrong created and ran campaigns and strategies for financial institutions, health care, electronics, higher education, and SEC football game-watching parties for more than a decade, so he’s got you covered.
Hear it from our happy clients
“Wow – is what comes to mind working with Zach! The process was smooth from the initial walk through, to the efficient set up in my medical practice to film, and the finished product was amazing! It’s one thing to visualize the experience beforehand but another to see it come to life! Zach thanks for your guidance, which allowed my personality to shine through in my social media clips to keep my content fresh – I highly recommend, 5 stars!”
Dr. Loretta Duggan, HER Health
Frequently Asked Questions About Content Marketing
Does our brand need content marketing services?
See the answer.
If your brand is ready to accelerate faster than word-of-mouth, absolutely. Content marketing is the organic way to increase brand awareness, remain top-of-mind in your audience, and position your organization authentically.
What is content marketing vs native advertising?
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Native advertising is content you pay to place on an app or website in a way that looks organic, but isn’t. It shortcuts creating organic, valuable content to push it in front of your audience, whether they like it or not. It can certainly play a role in a marketing campaign, but often works best once you know what your audience responds to – which you learn after deploying a strong content marketing strategy over time.
What content marketing services do I need?
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This is the right question to ask! It’s hard to know the answer until you’re deeply familiar both with the needs of your business or non-profit, and things like Search Engine Optimization, the specifics of each content platform, and the technical needs to have it all work. We recommend talking to content marketing experts, like us, to determine what the best fit is between your needs and content that will serve you.
What is content marketing?
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Content marketing is when you create a piece of media designed to help your audience in some way. This can be a blog post, social media video, a podcast, or a whole number of other things. You use this content to build trust and credibility over time, winning folks over and seeing the results in conversions. It’s different than paid advertising, where you pay to get in front of an audience. Generally speaking, content marketing is earned instead of paid for.
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