Content Marketing Expertise
If you have problems to solve related to how your business or organization talks about itself, or how exactly you’re putting content out into the world and what it accomplishes, or maybe you or your teams just can’t seem to find a process for making newsletters and social content that keeps you sane.
If you need an expert in making goal-driven content that tells a story, I can help you.
As someone looking to better her reach with social media (and no marketing background), your presentation was a game changer in how I strategize my presence online.
– Erika, Travel Advisor with KMV Travel
Guiding Principle: Relational Marketing
Every action Rooster High takes in its own business and in working with clients is guided by this question:
“Is this right for the relationship between us and the audience?”
Relationship is at the heart of real, helpful, ethical marketing no matter whether you’re selling a product or a service. When we ask this question, we are pushing ourselves to think about both the company and the customers and what brings about the best result: customers satisfied with their purchase.
Read more about relational marketing here.
Areas of Expertise
As an expert in marketing, my areas of specialization that we’ll apply to your challenges are messaging, medium, and process.
Messaging
When you’re writing for the business, what are you supposed to say? Did attempting to craft your “Unique Value Proposition” give you a headache, and you still don’t feel great about it? Does the answer to “what does your organization do?” still take ten minutes to answer?
Great messaging comes in the form of tools to communicate your business or organization’s real value that drives the relationships that matter, and any tool worth buying must be easy to use or you and your employees won’t utlitize it much.
My career in marketing has always involved messaging work: seeing clarity, bringing together disparate ideas, and finally packaging what you’ve always known into something you can finally use.
Medium
How you approach creating an Instagram Reel is different than how you create a blog post for your website. Every medium has its asks and assumptions that a business or organization needs to navigate to make the most out of it.
My long history of goal-driven podcasting, blogging, video creation, and all other kinds of content for social media drives my insights into how to pull the most utility out of each and every piece of content you decide to spend your resources on.
Process
All the expert marketing knowledge in the world won’t earn you a dollar or a donor if you don’t have repeatable, realistic, understandable processes designed holistically to plug into your business or organization. Standard operating procedures must be designed for the real world, not just to sound nice in a presentation to stakeholders.
From design reviews to national collegiate football watch party campaigns, I’ve designed marketing and content processes that generate results over time in real-world situations. Remeber: every system is perfectly designed to acheive the results it produces.
When we dive into your processes, we’ll make improvements and upgrades and set the proper expectations for what your current resources can accomplish.
Who is this for?
Clients who will see draw the most usefulness out of our consulting fall into the following categories:
- Professional Service Businesses
- Any size, from soloprenuer to a developed marketing team.
- Your offers have traction with your audience. You know what works!
- You want to creative effective content that augments your important relationships.
- Non-Profit Organizations
- You have enough of a track record in your community that people, both advocates and those served, are familiar with your work.
- You need to tell your story and see specific results with various audiences.
- Your marketing teams need tools for efficiency and efficacy.
Packages
We offer the following consulting packages:
Single Meeting
$350 – One hour
Recommended use is for a single, contained issue; examples: addressing a single problem on which data is already gathered; reviewing a marketing plan; understanding marketing data that is already organized, etc.
You’ll receive the most out of this meeting when you have a specific question you need evaluated, and you gather relevant information ahead of time.
Monthly Consulting
$275 per month – four month minimum commitment – one hour per meeting
Discovery call required before booking to ensure it’s right for you
For those who know they need regular brainstorming, review, evaluation, regular action items on their the messaging, medium, and process, a monthly commitment of four months minimum provides a consistent relationship that takes real change seriously.
A few example use cases for a monthly commitment include a soloprenuer who needs guidance in their organic marketing efforts in a coach-style relationship, a small marketing team in need of real reviews of their marketing efforts, or someone running their own podcast and in need of regular advice and accountability.
Six Week Intensive
$1,500 – Weekly one hour meetings for six consecutive weeks
Discovery call required before booking to ensure it’s right for you
A six week intensive is perfect for someone with a specific goal to achieve that will take both knowledge and effort. If you’re ready to focus and tackle this challenge and need someone along for the ride to guide you, providing the map for where to step next – this is the package for you.