The Scalable Story System
Our signature content marketing solution,The Scalable Story System, creates a focused brand presence that can saturate every channel, making your brand impossible to ignore.
What you’ll find on this page.
1
An overview of the process. No secrets here; we’ll explain exactly what we’re doing.
2
How we plan your content using search engine data and knowledge of your brand.
3
Exactly how the system is powered by long-form video content.
4
What to expect from the output of a high-volume of high-quality social media videos.
5
Exactly what the price is because we’re not here to waste anyone’s time.
6
What add-on services we offer which multiply the content marketing output further.
Our Process: Authentic, On-Brand Content Marketing
Your team records videos once per month according to the content plan we create together, then we create optimized long- and short-form content from those videos at both high quality and high volume. Boom, posted.
Developing a content system is a huge time commitment that’s difficult to manage, so our done-for-you system delivers results with a low lift on your end while maintaining consistency via the single, authentic source of content.
Planning Content Using Analytics and Storyteling
We create a custom content plan based on what your audience wants to know and your business or non-profit’s unique positioning. This is built on research of your brand and search engine data, combining both what makes your organization unique and confirmed relevance to your audience.
By combining these two approaches, we ensure you’re actually speaking to what your audience wants to know while building brand authority in a way that’s distinct from peers.
Launching A Video Podcast
Prepared with this information, we’ll launch a video podcast for you. Don’t worry, you don’t need to have experience hosting Fear Factor and you don’t need to do improv; we’ll design a show that fits the needs of your organization (including presenting options for names), and coach you the whole way through.
Once we’re set up, you’ll record your video podcast episodes once a month (either on your own, or we can run the recording session remotely if you don’t like to manage the tech). You don’t have to worry about the tech, as we provide the entire tech stack. Once you hang up from recording, we handle every step afterwards.
If you regularly hear someone yell “GO DAWGS!” (as in, you’re in or near Northeast Georgia), you might be eligible for us to bring our mobile video studio to you and ensure the videos look truly polished. Get in touch and let’s see what we can do for you!
The Deliverables And Results
This content marketing solution maximizes your brand’s reach and impact without the huge learning curve for your teams that planning and learning new systems would require.
In summary, at the base level you get the following each month:
Content Planning
built on SEO and brand research
Long-Form Videos
Four to five each month
Short-Form Videos
Optimized for social
All this, handled by Rooster High. Your team simply records.
This content strategy carries several advantages:
- Daily on-brand multi-channel content generates more reach than a few attempts per month to go viral (which isn’t good for business anyways).
- Producing content at this volume allows us to iterate quickly: we double down on content that produces results, from bringing in new audience members to coverting.
- By their nature, the content is authentic. Your people can’t fake it on a podcast; if they do, it’s obvious. If you earn trust with your audience through real authenticity, they’ll hold on tight.
Add-On Services (Go Even Bigger)
Depending on your needs, we have add-on services available to take the content marketing solution even further:
Social Media Management
We post the content to social media for you and manage the accounts. Engaging with the community, analytics reporting, the whole thing.
Blog Posts
Blog posts created from your transcripts (AI generated then edited by humans), using SEO best practices and writing designed to actually be of interest to human beings.
Quotes
Pulling strong quotes from the episodes for use everywhere, from your website to customer or board member materials. Seth Godin doesn’t run your business, so why are you quoting him?
Recording Session Management
This is a peace-of-mind service where we are present during your recording session to ensure all the tech behaves and the recording runs smoothly. Great for guest episodes when you need things to go well.
Pricing For The Scalable Story System
Our base content marketing solution starts at $2,900 USD per month and includes content planning, weekly video episodes, and six social media video clips created from each one.
If you’re a marketing director, founder, partner, or non-profit leader struggling with consistent, authentic content for your organization, our system can help you get your message in front of your audience every day. We would love to see if we can help you!
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