Jump to: Origin Story / Why We Care / Our Values
Content Marketing Specialists with data where their heart should be and stories where their brain should be
Rooster High is a full-service content marketing agency creating videos and podcasts for businesses and non-profits that know stewarding a variety of relationships takes good storytelling and faithful execution.
It takes real content marketing specialists to thread the needle with today’s audiences who are over-saturated with marketing that tries to demand their attention (and in demanding, loses them immediately).
The content they pay attention to is that content that authentically serves them. Whether it’s an entertaining podcast, a video with truly useful info, or a story about your organization that shows a transformaiton in someone just like them, real storytelling – that’s strategically focused on your goals – is the only key to worthwhile audience attention.
The Origin Story of a Content Marketing Specialist
Rooster High started when someone like you needed someone like us. A friend was tired of blogging to support her business, and wanted to record a podcast instead. We made it happen.
After adding video production services and serving everyone from medical professionals to our local film festival, we came into our own as a content marketing agency.
At the center is our founder Zach Armstrong, a content marketing specialist with ten years of experience across mediums like TV and radio commercials, print, video and audio, and industries like finance, medical, higher education, and businesses of all kinds. Highlights include leading national football game-watching party campaigns for the University of Georgia, directing, writing, and producing a four-part video series promoting revolutionary cable plant management technology, and commercials for a discount book outlet (that last one’s not as impressive sounding, but it was a favorite, so it gets a spot).
Why We Care
Business isn’t separate from the rest of life – from family, community, culture, or anything else. Business has a hundred thousand nerve endings all connected. Delivering a good service, in the case of marketing, means more clients are connected to a business that will serve them well. Lives are improved, a business makes profit, and we’ve made a win-win scenario happen for everyone.
If we run our businesses well – in the holistic sense – then we create jobs, provide the ability to care for families and communities, and have an opportunity to put real stakes to our values. If we run a good business and say we care about generosity, then we back that up with action.
If we say we care about our community, we find ways to assist in workforce development and win-win local hiring. If we claim to be ethical, we’ll be faced with opportunities to deviate and make more money, or stick to what we said and pass it up for the sake of what we believe is truly good.
The values we hold as content marketers
These are the concepts that guide how we do business.
Prioritize the human relationship between audience and advertiser.
We call this “relational marketing” since there’s a lot of junk marketing out there, both in sloppy execution and in ill intent. What keeps us focused in knowing our client’s goals, knowing their audience, and making big and small decisions based on what is best for that actual human relationship.
Make it well, make it right.
When we make something – a podcast episode, a video, an email – we will spend the time and attention to make the right thing that will serve the purpose we need, and we will make it well with attention to the craft needed for that item to do its job.
Best idea wins.
Whether the idea comes from us or your babysitter’s five year old sitter, the best idea is the one we should pick – feelings about where the ideas came from aside. Yes, the ideas need to be within the proper scope; that’s part of what makes the best idea just that. The best.
The most important part of business is people.
This is a mantra our founder has adopted in various ways through various endeavors. Without people, there’s next to nothing. Humans interacting with each other is the whole point. When faced with a decision about how to proceed,
Always get better.
No one knows everything. No one even knows everything about marketing, as much as they’d like to convince you they do and oh by the way, here’s my course on sale for $199 that I made with a $20 USB camera from Wish. Ugh. We’re committed to learning more. Professional development is easy to put off, but has the highest returns for individuals and businesses alike. Especially your business, since Rooster High getting smarter all the time.
My journey to become a content marketing specialist
My journey to becoming a content marketing specialist is about the mechanics of storytelling and the art of analytics. Using the best of the whole left brain / right brain thing, numbers and stories, being helpfully exact and also beautifully unexpected are all how we create a holistic approach to each project.
Growing up, I mostly wanted to talk, or make things, or get on stage, and even considered color guard. Anything that involved a craft I had to hone for an audience. Talking well, and you’ll make friends. Make a great thing, and folks will get utility from it and be impressed. Do well on stage, and you’ve made lifelong friends of the cast, and dad brings you flowers. Same with color guard, except that’s way sweatier and has more bus rides, so I took a pass on that.
After spending eight years in marketing agency environments and creating podcasts on the side that grew to 70,000+ downloads, merch sales, a musical episode, and two interviews with the inventor of a $1B+ product for Wizards of the Coast, I knew it was time to use the combination of all these skills to serve businesses on my own terms.
Thus, Rooster High was born.
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