Telling the Story of the Athens Film Festival
After meeting Athens Film Festival leadership at a local Chamber of Commerce event, we discussed their need to tell their own story. Posting about the films coming to the festival was always great content, especially on social media, but they had a need to tell the story of their own organization in a way that addressed three audiences:
- Businesses and community organizations, to partner with them
- Filmmakers all over the world, to submit their films
- The people of the greater Athens area, to attend the festival
Outreach and promotions is a major focus of our organization, and Zach provided incredible service as far as producing our promotional video. His ideas and guidance were extremely helpful, and he not only took the time to learn about our organization, but had a genuine passion for telling our story.
It gave our organization so much confidence, knowing that the person on the other side of the camera and microphone was interested in our vision and telling our story the right way. Zach was incredibly professional, friendly and generous with his time. We can’t thank him enough!
– Chuck Griffin, Executive Director of the Athens Film Festival
Where it all started with Rooster High and the Athens Film Festival
In an intial meeting with Executive Director Chuck Griffin, we landed on the unifying reason that all of these groups should engage with the Athens Film Festival – and it was a reason that had existed long before the festival.
What makes Athens, Georgia legendary for the arts is our legendary audience; it’s automatic for the people, automatic for the arts. The Athens Film Festival is the hub that creates the space for the filmmaker / audience relationship to happen, to the benefit of all involved.
What we created with the Athens Film Festival
We created the following for the Athens Film Festival for this project:
- A general purpose “About Us” video telling their story, for usage on their website, in fundraising, and anywhere else it fits
- A sub-three-minute version in portrait orientation, for usage on Instagram
- More than one dozen interview clips pulled from our four interviewees, for use on social media (must like our Expert Interview Clips)
We’ll post a full case study on the results as they use the content. Early indicators are already promising, with the Instagram version of the video being one of their most watched and most engaged with pieces of content, and it’s a whopping 2 minutes and 52 seconds long – not exactly what you think of as traditionally strong Instagram content, but that’s just how good their story is.