Category: Non-Profits
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Case Study | Athens Achieves: Bringing Clarity And Excitement to Workforce Development
Athens Achieves implemented a successful marketing strategy for the Futures Fair, engaging eighth graders and encouraging community support through targeted, entertaining content.
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Missions Statements vs Brand Differentiators: What Are They For?
Here’s a number worth thinking about: according to a 2024 Lippincott report, only 5% of brands are considered truly unique by consumers. Just 5%. Think about what that means for the other 95%. They’re spending real money on marketing, messaging, and brand guides full of colors and fonts, but they’re not breaking through. Here’s the…
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Case Study | Athens Film Festival: The Best Audience in the World
The Athens Film Festival needed to tell their story through a suite of videos. Turns out, it’s the story of Athens, Georgia’s legendary audience.
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