Category: Content Marketing Concepts
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Brand Identity: A Plain Language Definition
In marketing, if you confuse, you lose. Here’s a plain-language definition of Brand Identity and other terms to use as you create marketing strategies.
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The Curse Of Knowledge And Content Marketing: What You Need to Know For Superior Results
The “curse of knowledge” hampers effective communication, especially in content marketing, causing audience confusion due to technical jargon and complex concepts. Experts often forget what novices don’t know, leading to misunderstandings. Simplifying language and considering the audience’s perspective can bridge this communication gap for clearer, more engaging content.
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Why Does It Take An Expert To Read Podcast Analytics?
Podcast analytics are tough to parse: you have your downloads, Spotify, Apple, and YouTube to figure out, and they’re all speaking a different langauge. So how do you see the full story in the data?
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How To Use A Podcast As Supercharged Content Marketing
Podcasts can effectively support business marketing by providing valuable content, building authentic relationships with clients, and establishing industry authority. Rooster High offers strategic podcast production to maximize these benefits.
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Retention Editing: Sadly, It’s Guaranteed To Hurt Your Marketing
Retention editing engages viewers but sacrifices clarity, authenticity, and substance for service professionals.
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Is Relational Marketing right for you?
Relational Marketing emphasizes building genuine human relationships through trust, prioritizing audience needs, and delivering authentic content to enhance engagement and connection.
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Do You Know The Two Kinds Of Podcasts?
Podcasts can function as entertainment or content tools to support business growth, each with distinct purposes and success measures.
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