Author: Zach Armstrong
-
Project Availability Update – February 2026
An update on Rooster High’s availability for new projects in 2026.
-
Brand Identity: A Plain Language Definition
In marketing, if you confuse, you lose. Here’s a plain-language definition of Brand Identity and other terms to use as you create marketing strategies.
-
Announcing The Open Sketchbook, A New Podcast From Rooster High
What You’ll Find In This Post The Open Sketchbook is a podcast for anyone who wants to be a little more creative, hosted by me, Zach Armstrong. Odd-numbered seasons contain short audio fictions, each created in under one hour as a creative exercise. Even-numbered seasons contain interviews with accomplished creatives, where we discuss the realities…
-
Learn The Content Repurposing Strategy These Six-Figure Coaches Use
The Business Reboot utilizes a podcast-centered content repurposing strategy to streamline their marketing, enhancing authenticity, efficiency, and driving audience engagement for their business.
-
60K Views: How Our Video Podcast Production Service Delivered Results
Booth Parker launched the MOM-enomics podcast herself, and now needed a strategy to grow her content: our video podcast production service.
-
Athens Film Festival: The Story Of The Best Audience in the World
The Athens Film Festival needed to tell their story through a suite of videos. Turns out, it’s the story of Athens, Georgia’s legendary audience.
-
One Year, Two Year, Red Year, Blue Year | A Reflection
One year ago, I became a full-time dad while building Rooster High, learning to balance family priorities and business challenges without traditional job constraints.
-
The Curse Of Knowledge And Content Marketing: What You Need to Know For Superior Results
The “curse of knowledge” hampers effective communication, especially in content marketing, causing audience confusion due to technical jargon and complex concepts. Experts often forget what novices don’t know, leading to misunderstandings. Simplifying language and considering the audience’s perspective can bridge this communication gap for clearer, more engaging content.
-
The Challenge With The Amy Poehler Podcast
Amy Poehler’s podcast contained a joke about podcast oversaturation. Are there really too many podcasts, hers included?
-
Why Does It Take An Expert To Read Podcast Analytics?
Podcast analytics are tough to parse: you have your downloads, Spotify, Apple, and YouTube to figure out, and they’re all speaking a different langauge. So how do you see the full story in the data?
You must be logged in to post a comment.